Centre of Excellence in Sports Management

CENTRE OF EXCELLENCE IN SPORTS MANAGEMENT

The Centre of Excellence in Sports Management is established with the goal to develop leaders in the sports industry through education, research and collaboration. The global sports industry is estimated to be around $600 billion contributing around 0.5 per cent of the world GDP (it ranges to even 5 per cent in some countries) whereas in India it contributes only 0.1 per cent of the GDP. (Sujay Chaturvedi, 2019). The sports industry in India got a fillip in the last decade with the formation and success of various leagues such as the IPL, ISL and PKL. The heightened level of interest in different sports in India across every generation is a harbinger of hope. The increase in media viewership fuelled by enormous consumer demand is an indicator of a bright future for the sports industry in India. Another indicator of a rapidly growing sports industry is the Government of India’s thrust on grassroot development and initiatives like the Fit India movement. A report titled “The business of sports’ released in 2016 by KPMG states “The vastness of India’s sports sector and association with several other industries such as education, real estate, infrastructure, tourism, manufacturing and retail, makes it extremely attractive”. There is a huge untapped potential in the business of sports in India and the Centre of Excellence will promote initiatives that will help India to develop business leaders in the sports ecosystem.

Vision

To be a change maker in the field of sports management education.

Mission

Fostering analytical and critical thinking through education
Providing new and emerging perspectives in the sports industry
Enhancing the skills and capabilities of human resources in the sports ecosystem

Advancing knowledge in the sports management domain through multidisciplinary research
Developing networking and collaboration opportunities within the global sports community
Promoting entrepreneurship in the allied areas associated with sports

Aims and Objectives

To attain excellence in the field of sports management education
To provide knowledge and skills that will make participants competitive in seeking employment and establishing careers in the sports industry
To address the emerging complexities of the sports ecosystem and its management through research, networking and collaboration
To conduct seminars, conferences, summits and webinars to promote awareness and advancement in sports development
To disseminate and advance knowledge in sports management through research studies, projects and publications
To provide consulting on development of sports infrastructure and grassroot development of sport
To contribute to the growth and development of the sports eco-system and its allied fields
To promote entrepreneurship in the allied areas associated with sports
To develop new technologies in existing sports and create technological breakthroughs in the management of sports

Internal Advisory Committee